Tuesday, June 19, 2012

JCPenney is my favorite department store.

Firmly securing their place at the top of the list (above the cute clothes at great prices): 

The tag reads: What makes dad so cool? He's the swim coach, lunch maker, best friend, toilet-fixer and hug-giver--all rolled into one. Or two. 

Of course, they're getting all kinds of backlash from their conservative "traditional consumer base" and some conservative columnists have been blaming the company's loss in stock value etc. this year on their acceptance and celebration of ALL kinds of families. But even though those criticisms were raised after their Mother's Day ad with two moms, they published this, and that shows that they're the kind of company I love--the kind with values based on, you know, human decency and acceptance, rather than trying to get the most money possible.   

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